Where We Can Help

We do it all - from strategy through to implementation!

Brand Cycle

Coaching

There's nothing quite as rewarding as seeing your own marketing tactics come off a success. Our coaching services empower you with the skills to self-implement and maximise your return on investment. We are here to steer you in the right direction and aid in executing your own tactics to reduce your marketing overheads.

This service has qualified for the NZTE Capability Development Voucher Scheme and is eligible for voucher redemption for up to 50% of the total cost (up to $5,000 per year excl. gst).

Our Bcaptivator package offers a monthly coaching service.

Contracting

As your offsite marketing manager, we'll be your single point of contact for all your marketing requirements. Offering a wealth of knowledge and experience, including design, copywriting, print and production, website development, media and promotions, you will no longer need to liaise with printers, designers, sign writers, website developers, newspaper/magazine/radio sales reps, the list goes on...

By contracting us to plug our services into your business, you reap the benefits of a multitude of skills, not usually available from one employee.

Benefits for considering Marketing Stem as a contractor rather than employing/contracting one person:

A Marketing Stem contractor...

Marketing Stem is setup to manage, produce and implement entire marketing services; strategic development, research, results analysis, brainstorming, graphic design, copywriting, social media, website content, event planning, media management, training...
If more hours are required in one particular month, an urgent deadline needs to be met, or extra strength in a particular skill is required, we have extra staff capability to assist
Equipment on hand, as well as tools and alliance partners to maximise tactics and budget
Comprehensive company portfolio of case studies and testimonials available
Access to preferred supplier rates
Ability to utilise NZTE Vouchers and provide clients with a subsidy (up to 50%) on training requirements
Continuously receive notifications and information regarding new trends, tools, etc to keep our knowledge current
Extensive project tracking system used to ensure projects are managed and coordinated professionally
Willingness to network, carryout sales tasks, facilitate workshops and seminars, and host events
Database of existing and prospective clients to become aligned with through our networking groups

Hiring an individual employee/contractor...

Limitations of skills and time
If this person is coming from a national corporate environment, it is a lot different to working with medium sized clients. The role would require a lot of grunt work which many are not use to, e.g. networking, sales, etc
Depending on your financial objective, if one person is required to setup everything including systems and processes, develop strategies and implement all recommendations, it is difficult to find the star with all those skills. The majority will need to be outsourced, creating an unproductive environment and reducing your profit margins
Provision of equipment required
Lack of marketing support team on hand

We can agree on a number of hours per month and you can utilise our time however you please. E.g. Our hours may be taken up training staff, attending weekly management meetings, competitor analysis, research, marketing planning, strategy and implementation, copywriting, design, etc

Get in touch to discuss a customised contracting package.

Online

The beauty of online marketing allows us to track our marketing efforts and refine our actions based on previous results. With access to global markets and greater flexibility it is important to set your business up professionally across multiple online platforms.

Whether by using social media, smart phone applications or Google, we will advise the tools that are the right fit for your business and integrate them into your current marketing mix. If you do not have the time or resources to manage the tools yourself, we have ongoing management packages available.

Our Bstimulator package is a fully integrated online solution. You can also tailor this package to suit your business - view our ePortfolio to see how we've helped other businesses.

Brand ID

In today's intensely competitive marketplace, brand identity has become critically important to sales optimisation and market positioning - we must differentiate ourselves through our brand.

Your brand is the emotional connection to your target market. It also helps guide and inspire your team with a sense of purpose.

We are here to help shape your brand identity through a range of services:

Company names, Key Brand Messages (taglines), Brand Alignment, Logo Design, Stationery, Print Production, Websites, Vehicle Signage, Building Signage, Uniforms, Brand Mandates, Research Surveys, Awards Entries, Situations Vacant adverts, Proposal documents, Packaging...

See our Bcreator package or give us a call to customise your own. Checkout our ePortfolio to view the extensive range of clients we have developed and refined brands for.

Agri-Marketing

Communicating to the agricultural market is an entirely different kettle of fish, why put an advert in a rural publication? Farmers receive over 10 different issues per month, not including multiple supplier annual reports, newsletters and magazines, breeding catalogues, agronomic publications and reports (maize, new grass, cropping, etc), feed information, farm equipment and machinery collateral, rural supply outlet sales brochures and bank bulletins.

When are they going to have the time to read all of these, coupled with constant meetings from reps, agents and bank managers? Time is limited to say the least!

At Marketing Stem, we believe an entirely different approach needs to be taken when communicating to this niche industry that is the forefront of our country.

With agriculture in our blood - we live and breath it, we know what works and what doesn’t. Matt and Sheena have their own large scale dairy farming operation, our accounts manager owns a multi-million dollar earthworks and transport operation, and all the families (and a lot of friends) of our team are involved in the industry, whether it be ownership or as a career.

From online solutions to designing displays at national expos, we can certainly tailor an integrated results driven marketing solution to the needs of your business and target the specific sector of the agricultural market – dairy farmers, drystock farmers, breeders, grazers, contractors….

From our experience, we understand the varying seasonal requirements of farming and how they differ regionally. We also understand that talking in the right way to the right decision maker, with the right marketing method is crucial for making sales - we’re not going to promote a specialised maize programme to a Farm Assistant or tail paint and water fittings to a Dairy Farm Owner!

We’re passionate about agriculture in New Zealand and continuously supporting the industry with successful modern marketing solutions that deliver results.

View our ePortfolio to see some of the agricultural clients we have worked with, or give us a call to discuss your requirements.

Franchise Marketing

Marketing solutions for franchisors and franchisees can be equally beneficial both on a national and local level. A Franchisee usually pays contributions to a marketing fund which the Franchisor head office manages predominantly on a national level to create greater brand exposure for the system as a whole. This is great for brand awareness and generating leads, but what if your area is not territory specific and your biggest competition are your franchise cousins down the road? People love your product, but who are they going to go to – your Franchise because it’s close to their work, or your Franchise cousins because they’re close to their home?

We have worked with several franchisees in getting their brand represented on a local level by communicating to the specific target markets with the appropriate regionally tailored key messages and imagery. New Zealand communities have a lot of pride for the regions they reside in and are strong advocates for supporting local business, so often franchises are perceived as big scary national organisations and if called you’ll be put through to a call centre – which we know is not the case! But by localising the messaging we can overcome this. A simple solution can even be having a local phone number rather than a free-phone number.

As a franchise system ourselves, we understand the complexities of a Franchise Agreement and the extent of guidelines and restrictions within the Manuals, as well as the importance of a solid brand to grow the franchise system. Therefore, we always ensure the local marketing strategies we recommend are complimentary to the national franchise’s marketing, and are communicated to and signed-off by the Franchisor before proceeding.

Marketing Stem is growing with you, and our vision is to have a marketing franchise in every region of NZ. We can support franchises on both a national and local level, with coordinated brand and marketing management throughout an entire franchise system. Franchise owners will no longer need to stress about their brand being impaired from a variety of marketing providers dealing with each franchisee – local newspaper, separate facebook pages, radio interviews, direct mail flyers, events, networking, etc.

From developing integrated marketing strategies and implementing, to providing training and coaching for your franchisees, we would love to assist you with a specialised franchise marketing programme.

View our ePortfolio to see some of the franchise clients we have worked with, or give us a call to discuss your requirements.